Cheadle residents may already be familiar with Penny Dee as the owner of the DPC Clinic. However, between a podcast, skincare range, public speeches and more, Penny's brand is quickly expanding across South Manchester and beyond. 

Penny established the Cheadle-based clinic eight years ago and offers a range of permanent make-up treatments, aesthetics, laser and skin therapy, alongside her husband, Phil. The clinic boasts a near perfect score on Google reviews, at 4.8 stars. 

Her skincare brand SkinGoal came soon after. Created with her own clients in mind and used in her Cheadle clinic, SkinGoal delivers exceptional transformative results and is now available to other leading aesthetics clinics and consumers across the UK. 

As Penny says, the aim is to provide "simple yet highly effective skin routines with products that are powerful, easy to use and get real results". 

More recently, Penny has developed her passion for speaking and writing, setting out as a motivational speaker, author and podcaster covering subjects of interest to women today. With her first book, Kweens: Happiness Decoded, Penny uses her unique perspective, based on conversations with thousands of women in her clinic, plus her own life experiences, to analyse what it means to be a woman today.

She has recently appointed another Cheadle-based company, Philosophy PR, to deliver a series of public relations, marketing and communications campaigns for her brands.

Commenting on Philosophy PR's appointment, Penny says: "I wanted to work with a regionally-based boutique public relations consultancy, one that fully understood my goals and what I'd like to achieve. Philosophy PR impressed me presenting an effective and comprehensive communications strategy that will help develop each one of my brands, increasing awareness and ultimately achieving additional sales. I'm very excited to be working with Victoria and Gemma. We're going to have lots of fun!"

Director at Philosophy PR, Gemma Carey, said: "We are delighted to be working with Penny, she is an incredibly inspiring woman who has already achieved so much. Entrepreneurial in every sense and very switched on, she wants to continue to achieve so much more."

Fellow director at Philosophy PR, Victoria Maltby, added: "Working alongside Penny to deliver a national campaign that incorporates media relations, product placement, launch events and social media will be fast-paced and fun. We're equally as excited as Penny and keen to make an immediate start on helping her achieve her aims."

You can find Penny's book Kweens: Happiness Decoded HERE.

Alternatively, you can find Penny's website HERE.

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